A recognized leader in Florida’s blogging and social media industry, Bess Auer is dedicated to helping educate bloggers and to then connecting them with brands. The 4th generation of her family to live in Winter Park, she is passionate about all things Florida, including the Gators, where she was captain of the then nationally-ranked cheerleading squad.
Recently named one of Central Florida’s most influential Tweeters (along with @OrlandoMagic) by the Orlando Business Journal, Bess has embraced digital media not only working to master it herself, but to impart that knowledge to others.
Bess got her blogging start as the founder and first editor of the Central Florida Top 5 which was awarded “Best Neighborhood Blog” by the Orlando Sentinel in 2009. She was also recruited to help create three different social media campaigns for General Motors and their “Girls on the Go” campaign for the Southern Chevy Dealers.
A recognized innovator, Bess is the creator of the Florida Blogger & Social Media Conference. Now in its third year, FLBlogCon features the state’s biggest bloggers and social media pros at a one-day gathering for networking and exploring the digital realm. To complete her educational offerings, Bess is often a speaker on blogging and social media and does private consulting for businesses on digital marketing strategies and blogger outreach campaigns.
In addition to blogging, Bess is a passionate swim mom, which led her to start Florida Swim Network, a website that livestreams competitive swim meets from across the state and for the University of Florida. The website was recognized by the International Olympic Committee for the 2012 London Games. Most weekends you can find her poolside hanging with Ryan Lochte and other Olympians from the Sunshine State.
A published novelist, Bess also taught for 17 years at Park Maitland School. First an English teacher, she was then asked to head up the school’s first “Smart Tech” program, helping students learn about blogging, digital citizenship, and using mobile media.
Photo credit: Kerry O’Shea Gorgone.